The Compromise EffectPosted on 22 Jul 2020This effect states that a consumer is more likely to choose a product with the middle ground when presented with extreme choices. When the consumer sees extreme options they are filled..Read More
The Decoy EffectPosted on 22 Jul 2020While studying behavioral economics I came across an interesting phenomenon called the decoy effect. This is something that large corporations use in their marketing techniques to get y..Read More
The Trade Trap: A Rookie’s Guide to SEBI & Surviving the Stock MarketPosted on 25 Apr 2025It was a crisp Monday morning when Arjun downloaded his first online share trading app. The rush of setting up his Demat account online, exploring best stocks to buy, and diving headfir..Read More