Zee Entertainment Enterprises Ltd (ZEEL) has announced a strategic investment of Rs 116 crore in Phantom Digital Effects, a visual effects and animation studio.

Phantom Digital has a presence in key international markets, including the US and the UK.

The investment is aimed at strengthening ZEEL’s footprint in the fast-growing Animation, Visual Effects, Gaming and Comics (AVGC) segment and expanding its capabilities in content creation and digital media.