As of March 2026, 70.06% is owned by Indian Promoters and 29.94% by Public.

Institutional holds 13.62% (Insurance Companies 0.80%) and Non-Institutional holds 16.31% as Public shareholders.

Top two Promoters holding highest number of shares of Novus Loyalty company are Deepak Tomar (58.35 lakhs shares / 37.52%) and Sweta Singh (50.59 lakhs shares / 32.53%).