The Department for Promotion of Industry and Internal Trade (DPIIT) participated in the FICCI Mercedes-Benz Bharat Innovation & Business Ideas Challenge Programme, reaffirming its commitment to strengthening India's startup ecosystem.

Under the programme, seven startups were selected to receive Rs 30 lakh each, along with structured post-funding mentoring and business support. The initiative will provide guidance on regulatory compliance, fundraising, legal and financial planning, technology, and market expansion, while also offering Demo Days and strategic mentorship to help startups scale their businesses and attract investment.