The online sub-division of eBay, PayPal has recently made it to the headlines because market

research firm by the name of GfK has revealed through a survey that more of mobile payments

are holding stronger grounds over last couple of months and PayPal seems to be people’s first

choice.

Survey results suggest that PayPal is the most popular and most trusted brand in terms of

personal finances, among consumers majorly located across nine top markets of the world.

The second and third stands have been entitled to Credit-card brands Visa and MasterCard

respectively. The next name surprisingly is Apple for handling account data through the iTunes

store - Nokia and Samsung.

Mobile operators, who have been hoping to diversify their increasingly commoditised revenues

through NFC, came far down the list.

"When we think of trust or security, we probably default to a brand that's been around for a long

time. In this case, people have put their trust in a very new company," GfK analyst and report

author Ryan Garner said.