ZEE Entertainment Enterprises Ltd (ZEEL) on Monday announced a strategic equity partnership with Bullet, a next-generation content and technology start-up.

While specific transaction details were not disclosed, ZEEL stated that it will invest in or acquire a stake in Bullet.

Co-founded by entrepreneurs Azim Lalani and Saurabh Kushwah, Bullet has created India's first micro-drama app, offering short, vertical-format episodes tailored for younger audiences and driven by fast-paced, creator-led content.