Persistent Systems has been recognised as the fastest-growing IT services brand globally in the 2026 Brand Finance IT Services 25 report, ranking among the world’s top 25 IT services brands.
According to the report published by Brand Finance, Persistent’s brand value rose 22% year-on-year to $989 million in 2026 from $811 million in 2025. The company was also ranked as the 12th strongest IT services brand globally, with its Brand Strength Index improving to 75.8 from 74.8, retaining its AA+ rating.
Brand Finance said the recognition reflects Persistent’s successful repositioning from a digital engineering services provider to an enterprise transformation partner, driven by sharper industry focus, investments in repeatable platforms, and outcome-driven engagement models. The company’s AI-led, platform-driven strategy has been central to this transformation, with artificial intelligence embedded across delivery models, platforms, and operations, supported by strong governance, data modernisation, and talent readiness.
Persistent’s ecosystem-led approach—bringing together hyperscalers, technology partners, startups, and advisors—has helped strengthen brand credibility, accelerate deal momentum, and support performance across key verticals. The company has delivered 23 consecutive quarters of revenue growth, further reinforcing its global brand trajectory. It had earlier been named the fastest-growing IT services brand in the 2025 Brand Finance India 100 report, recording a 468% increase in brand value since 2020.
Commenting on the recognition, Shimona Chadha, Chief Marketing Officer at Persistent Systems, said the growth in brand value reflects disciplined execution, deep engineering capabilities, strong hyperscaler partnerships, and a focused approach to enterprise-scale AI adoption.
David Haigh, Chairman and CEO of Brand Finance, said Persistent’s rising brand value is supported by sustained revenue growth, clear market positioning, and its ability to secure large-scale, AI-led transformation programmes through deep digital engineering expertise and partner-led delivery models.